HELLO, MY NAME IS

Jocelyn (Jo) Arsenault

Senior Product Manager

[email protected]
514-465-6785​
Jo
About Me

I am a seasoned Product Leader in the Web/Tech space, passionate about building products that improve how people live, play and work.

Data-driven, detailed oriented and problem-solver

As a seasoned product leader with over 18 years in the web/tech space, including 10+ years in product management, I bring a unique perspective on building products that are both technically robust and user-friendly. I am passionate about understanding user behaviour and creating optimized experiences that address pain points, drive growth, and deliver tangible value.

My career spans a diverse array of industries and organizations, from innovation and growth-focused startups to large-scale enterprises.

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What I Do

I bring a unique blend of skills to the table. I have a deep understanding of the complete product lifecycle, from customer interviews and journey maps to hypothesis validation, data analysis and leading cross-functional teams.

PRODUCT
LEADERSHIP

Developing systems and structures for teams to have the strategic context they need to move quickly to meet the needs of customers and the business.

CONNECTING
PEOPLE AND TECH​

I connect the dots between the work at hand and the unceasing exploration of new tech, new ideas, new tools and new people.

PRODUCT
LIFECYCLE

Leading cross-functional teams, maximizing outcomes, reducing friction, and ensuring efficient delivery, by building cohesive product vision, strategies and roadmaps.

Expertise

%
Product Management
%
Discovery & Insights
%
Data-Analysis
%
User Experience & Desing
%
Modern Tech Stacks
%
Zero to One & MVP
%
Fast Prototyping
%
Agile Methodologies

Related Experience

2008 – PRESENT

Independent Consultant

Senior Product Manager & Advisor

Product management and leadership consulting services. Playing a pivotal role in building scalable user-centric experiences, products, and platforms, by delivering high-impact digital-native solutions that solve business challenges and deliver tangible value.

2020 – 2023

Business Development Bank of Canada

Senior Product Manager
Advanced Analytics & AI

Led a cross-functional team in an agile-driven environment to create and launch high-impact zero-to-one AI/ML-powered analytics products.

2018 – 2020

Air Canada

Head of Product
Digital & Data Innovation

Led Air Canada’s Digital & Data Innovation team, focusing on the development and launch of net-new “zero-to-one” loyalty-based digital products and ventures. Managed and mentored a cross-functional team of 22 members while driving both long-term product strategy and the short-term roadmap.